We are pleased to welcome visitors to beautiful Humboldt County. For the health and safety of our community and guests, if you are feeling unwell or experiencing any symptoms please stay home!

Before you set off, please read these COVID-19 HEALTH & SAFETY guidelines and tips …

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Bureau Organization

Bureau Organization

The Humboldt County Visitors Bureau is a nonprofit, mutual-benefit corporation that is guided by a 15-member board of directors. Our mission is to help build a bigger and better tourism economy in Humboldt County. The Bureau is funded primarily by the the County of Humboldt, Ferndale, and multiple regional Lodging Alliances (Arcata, Ferndale, Fortuna, East County-Willow Creek). We are also a membership organization representing several hundred businesses in the tourism & hospitality industry.

The Bureau is, above all else, a marketing agency that uses the full range of channels, tools and strategies to keep Humboldt County “top of mind” with potential visitors. We collaborate closely with our members and partners to plan and execute advertising, social media, digital platforms, publicity, travel trade, direct to consumer and other marketing programs.

Our Staff

Julie Benbow--Interim Executive Director
707-443-5097 ext 205

April Hagans--Sales & Membership
707-443-5097 ext 203

Genie Brady--Operations Manager
707-443-5097 ext 202

Our Board of Directors

Scott Adair - County of Humboldt

Chris Ambrosini - Best Western Plus Humboldt Bay Inn

Paul Beatie - Ferndale Music

Rex Bohn - Humboldt County Supervisor

Lowell Daniels - Victorian Inn, Redwood Suites, Silva’s Fine Jewelry

Barbara Groom - Lost Coast Brewery

Cathy Kunkler - Old Town Coffee & Chocolates

Laura Lasseter - Southern Humboldt Business & Visitors Bureau

Justin Legge - Redwood Adventures

Meredith Maier - Six Rivers Brewery

Libby Maynard - The Ink People

Pete Oringer - (Retired)

Aaron Ostrom - Pacific Outfitters

John Porter - Benbow Historic Inn, Golf Course & KOA Campground

Marc Rowley - Coho Cottages & China Creek Cottages


Our Executive Committee

Marc Rowley - Board President

Barbara Groom - Vice President

Pete Oringer - Treasurer

Chris Ambrosini - Secretary

Lowell Daniels - Past President

Aaron Ostrom - Marketing Committee Chair

Cathy Kunkler - At-large



Our Marketing Committee

Aaron Ostrom—Chair


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