Bureau Organization

Bureau Organization

The Humboldt County Visitors Bureau is a nonprofit, mutual-benefit corporation that is guided by a 21-member board of directors. Our mission is to help build a bigger and better tourism economy in Humboldt County. The bureau is funded primarily by the the County of Humboldt, city funding as well as through transient occupancy tax revenues. We are also a membership organization representing several hundred businesses in the tourism & hospitality industry.

The bureau is, above all else, a marketing agency that uses the full range of channels, tools and strategies to keep Humboldt County “top of mind” with potential visitors. We collaborate closely with our members and partners to plan and execute advertising, social media, digital platforms, publicity, travel trade, direct to consumer and other marketing programs.

Our Staff

Julie Benbow--Executive Director

Genie Brady--Operations Manager
707-443-5097 ext 202

April Hagans--Sales & Membership
707-443-5097 ext 203

Our Board of Directors

Scott Adair - County of Humboldt

Chris Ambrosini - Best Western Plus Humboldt Bay Inn

Paul Beatie - Ferndale Music

Rex Bohn - Humboldt County Supervisor

Michelle Cartledge - Humboldt Cider Co.

Lowell Daniels - Victorian Inn, Redwood Suites, Silva’s Fine Jewelry

Barbara Groom - Lost Coast Brewery

Cathy Kunkler - Old Town Coffee & Chocolates

Laura Lasseter - Southern Humboldt Business & Visitors Bureau

Justin Legge - Redwood Adventures

Meredith Maier - Six Rivers Brewery

Libby Maynard - The Ink People

Pete Oringer - (Retired)

Aaron Ostrom - Pacific Outfitters

John Porter - Benbow Historic Inn, Golf Course & KOA Campground

Marc Rowley - Coho Cottages & China Creek Cottages


Our Executive Committee

Marc Rowley - Board President

Barbara Groom - Vice President

Pete Oringer - Treasurer

Chris Ambrosini - Secretary

Lowell Daniels - Past President

Aaron Ostrom - Marketing Committee Chair

Cathy Kunkler - At-large



Our Marketing Committee

Aaron Ostrom—Chair

Chris Ambrosini

Lowell Daniels

Barbara Groom

Rob Holmlund

Laura Lasseter

Pete Oringer

Alanna Powell

Becky Reece

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