Bureau Organization

Bureau Organization

The Eureka-Humboldt Visitors Bureau is a nonprofit, mutual-benefit corporation that is guided by a 21-member board of directors. Our mission is to help build a bigger and better tourism economy in Humboldt County. The bureau is funded primarily by the City of Eureka and the County of Humboldt through transient occupancy tax revenues. We are also a membership organization representing several hundred businesses in the tourism & hospitality industry.

The bureau is, above all else, a marketing agency that uses the full range of channels, tools and strategies to keep Humboldt County “top of mind” with potential visitors. We collaborate closely with our members and partners to plan and execute advertising, social media, digital platforms, publicity, travel trade, direct to consumer and other marketing programs.

Our Staff

Julie Benbow--Interim Executive Director

Richard Stenger--Marketing/Media Director
707-443-5097 ext 204

April Hagans--Sales Coordinator
707-443-5097 ext 203

Genie Brady--Office Manager/Administration
707-443-5097 ext 202


Our Board of Directors

Chris Ambrosini—Best Western Plus Humboldt Bay Inn

Paul Beatie- Ferndale Music

Rex Bohn—Humboldt County Supervisor

Michelle Cartledge- Humboldt Cider Co.

Lowell Daniels—Victorian Inn, Redwood Suites, Silva’s Fine Jewelry

Barbara Groom—Lost Coast Brewery

Rob Holmlund—City of Eureka

Cathy Kunkler—Old Town Coffee & Chocolates

Laura Lasseter—Southern Humboldt Business & Visitors Bureau

Justin Legge- Redwood Adventures

Meredith Maier—Six Rivers Brewery

Libby Maynard—The Ink People

Pete Oringer—Pacific Outfitters (ret.)

Aaron Ostrom—Pacific Outfitters

Shailesh Patel—Hampton Inn & Suites

John Porter—Benbow Historic Inn, Golf Course & KOA Campground

Marc Rowley—Coho Cottages

Chris Smith—Abruzzi, Plaza Grill, Moonstone Grill


Our Executive Committee

Lowell Daniels—Board President

Marc Rowley—Past President

Chris Ambrosini—Treasurer

Chris Smith--Secretary

Aaron Ostrom—Marketing Committee Chair

Barbara Groom—At-large

Cathy Kunkler—At-large

Pete Oringer—At-large


Our Marketing Committee

Aaron Ostrom—Chair

Chris Ambrosini

Lowell Daniels

Barbara Groom

Rob Holmlund

Laura Lasseter

Pete Oringer

Alanna Powell

Becky Reece

Alegria Sita

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