North Coast Tourism Council Info

  • Address: 322 First Street
  • Eureka, CA 95501

North Coast Tourism Council

Counties in Region:  Mendocino, Humboldt, Del Norte and Lake

Visit California, the official marketing organization for the promotion of tourism in California, with a budget of over $125 million and offices in 14 international locations, in order to promote the entire state and it’s smorgasbord of activities, has created various marketing regions.

Humboldt County falls within the Rural Region of the North Coast.

Through Visit California’s Rural Marketing Program, the North Coast Tourism Council is charged to promote primarily international visitation, an activity most of the rural counties do not have the budget to do alone.  The grant funded program provides a maximum of $60,000 annually matched funding for the region.

North Coast Tourism Council has been active in representing the four counties at trade shows, sales missions, conferences and on the rural tourism committee.  This has created ongoing relationships and top of mind awareness at the decision making level in the Tourism Trade industry. The result millions of new opportunities to get our destination and brand in front of visitors across the globe.  


Through Associate Membership, qualified Tourism related companies receive direct mentions and lead results at trade shows and conferences.  This is guaranteed by displaying each Associate Member in the printed North Coast Map & Guide, on the website, as well as inclusion in the “NCTC Travel Buyer’s Flash Drive”.  All three of these tools are how the NCTC markets and shares information to the International and Domestic audience planning trips, tours and vacations for the following fiscal years.  

Annual Programming 2018 - 2019

Explore Marketing Sales Mission - Western Europe (July)

North Coast Tourism Council Sales Mission - India (July)

Visit California Sales Mission - Australia (August)

Vancouver Travel Show (September)

Black Diamond Sales Mission - UK (October)

NTA - Domestic (December)

ABA - Domestic (January)

Mid-Atlantic Summit  - Europe (January)

Go West - (February)

RTO West - (February)

IPW (June)

For More information, or to become an Associate Member, please contact:


Richard Strom, NCTC Board Chair

Julie Benbow, NCTC Vice President

April Hagans, NCTC Humboldt County

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