The primary goal of the Southern Humboldt Business and Visitor's Bureau is to accelerate sustainable economic growth through tourism marketing and destination development. To provide business leadership and effective coordination. The Bureau is primarily a community organization with the goal of developing, promoting and maintaining a healthy business and visitor industry in the Southern Humboldt area. The SHBVB will embrace all changes of the Southern Humboldt Business evolution without separation of business kind. Striving to work in a cohesive manner with like-minded community organizations. Southern Humboldt is magic. Unspoiled, vibrant, waiting. This natural playground offers visitors the beauty of California in all its majesty. Giant Redwoods, wild rivers and streams, Pacific Ocean vistas and access that most only dream about. Hiking biking, fishing, great weather, and the unparalleled bounty of fresh fruits, vegetables, grass fed beef, and organic natural food at all turns.
For those who wish to elevate the magic, this is the place. Counter Culture was born here and with it, a lasting legacy that resonates today. Southern Humboldt awaits with open arms those who seek an authentic cultural experience from Americas cannabis heartland. This is the place where all the magic happens.