The Humboldt County Visitors Bureau
The Bureau is the authorized Destination Marketing & Management Organization (DMMO) for Humboldt County, whose mission is ensure and enhance the positive economic impact of tourism by keeping Humboldt front and center for state, national and international visitors.
As a California 501(C)6 nonprofit mutual-benefit corporation (tax ID 94-2543992), The Bureau is governed by a 12-member Board of Directors who represent diverse regions, organizations, and businesses throughout the County.
The Bureau is funded by the County of Humboldt and multiple regional entities whose areas and businesses are supported by tourism revenue.
As the County DMMO, the Bureau is a regional leader dedicated to representing all Humboldt as a sustainable and vibrant visitor destination, ensuring economic growth through a multi-platform marketing strategy, collaborations, and a strong network of national and international media.
Humboldt County is the current chair of the North Coast Tourism Council, a marketing partnership between Del Norte, Humboldt, Mendocino and Lake Counties (www.northofordinaryca.com). The Bureau also serves on the Visit California Rural Counties Committee and the Cal Travel Cannabis Tourism Committee.
Julie Benbow, Executive Director
(707) 443-5097 x 205
Kristin Kearns, Office Manager
(707) 443-5097 x 201
2021 – 2022 Board of Directors
Chris Ambrosini, Managing Partner Best Western Plus Humboldt Bay Inn, Eureka
Paul Beatie, Owner Ferndale Music Company/The Old Steeple; Ferndale Chamber of Commerce
Lowell Daniels, Owner & Operator Victorian Inn, Redwood Suites, VI Restaurant and Silva’s Jewelry in Ferndale.
Jeff Durham, Owner The Redwood Riverwalk, a boutique motel in Fortuna.
Jenny Early, CEO of Redwood Pulse, serving the greater area of Southern Humboldt.
Ken Hamik, Operating Partner The Ganjery, McKinleyville; Co-Chair, Arcata Chamber of Commerce
Shannon Hughes, Cannabis farmer & compliance consultant, Willow Creek.
Justin Legge, Manager Benbow KOA, certified Forest Bathing Guide.
Libby Maynard, Emeritus Director & co-founder of The Ink People Center for the Arts and professional artist.
Aaron Ostrom, Owner Pacific Outfitters
Marc Rowley, Owner Coho Cottages, China Creek Cottages, Willow Creek.
Sam Wedll. Operations Manager, Blue Lake Casino & Hotel
County Representatives (Non-voting)
Supervisor Michelle Bushnell
Scott Adair, Economic Development
Libby Maynard, President
Jeff Durham, Vice President
Ken Hamik, At Large
Justin Legge, Treasurer
Dr. Ara Pachmayer, Secretary
Marc Rowley, President emeritus. Ex officio, non-voting
2022 Board Meeting Schedule:
First Thursday of every month.
January 13, February 3, March 3, May 12, June 2, July 7, August 4, September 1, October 6, November 3, December 1.