The Humboldt County Visitors Bureau

The Bureau is the authorized Destination Marketing & Management Organization (DMMO) for Humboldt County, whose mission is ensure and enhance the positive economic impact of tourism by keeping Humboldt front and center for state, national and international visitors.

As a California 501(C)6 nonprofit mutual-benefit corporation (tax ID 94-2543992), The Bureau is governed by a Board of Directors who represent diverse regions, organizations, and businesses throughout the County.

The Bureau is funded by the County of Humboldt and multiple regional entities whose areas and businesses are supported by tourism revenue.

As the County DMMO, the Bureau is a regional leader dedicated to representing all Humboldt as a sustainable and vibrant visitor destination, ensuring economic growth through a multi-platform marketing strategy, collaborations, and a strong network of national and international media.

Humboldt County is the current chair of the North Coast Tourism Council, a marketing partnership between Del Norte, Humboldt, Mendocino and Lake Counties (www.northofordinaryca.com). The Bureau also serves on the Visit California Rural Counties Committee and the Cal Travel Cannabis Tourism Committee.

Bureau Staff:

Julie Benbow, Executive Director
(707) 443-5097 x 205
Julie@visitredwoods.com

Kristin Kearns, Office Manager
(707) 443-5097 x 201
admin@visitredwoods.com

Board of Directors

Directors
Ken Hamik, Operating Partner The Ganjery, McKinleyville, Futurist & Business Strategist
Justin Legge, Restoration Manager, Friends of the Dunes 
Carlton Nielsen, Publisher, 101 Things to Do
Dr. Ara Pachmayer, Associate Professor Recreation Administration and Tourism Management, Cal Poly Humboldt
Lisa Sundberg, Native Yurok and a member of the Trinidad Rancheria in Northern California. Visionary & Business Strategist
Sam Wedll, Operations Manager, Blue Lake Casino & Hotel

County Representatives (Non-voting)
Supervisor Michelle Bushnell
Dianna Rios, Economic Development

Executive Committee:
Ken Hamik, President
Justin Legge, Treasurer
Ara Pachmayer, Secretary

Ex officio: Marc Rowley, President emeritus, non-voting

2024 Board Meeting Schedule:
Jan 18, March 21, May 16, July 18, Sept 19, Nov 11

2025 Board Meeting Schedule:
Jan, March, May, July

Board Meeting Archives
2025
2024
2023
2022
2021
2020
2019

HCVB Annual Report 2021-2022