The Humboldt County Visitors Bureau
The Bureau is the authorized Destination Marketing & Management Organization (DMMO) for Humboldt County, whose mission is ensure and enhance the positive economic impact of tourism by keeping Humboldt front and center for state, national and international visitors.
As a California 501(C)6 nonprofit mutual-benefit corporation (tax ID 94-2543992), The Bureau is governed by a 12-member Board of Directors who represent diverse regions, organizations, and businesses throughout the County.
The Bureau is funded by the County of Humboldt and multiple regional entities whose areas and businesses are supported by tourism revenue.
As the County DMMO, the Bureau is a regional leader dedicated to representing all Humboldt as a sustainable and vibrant visitor destination, ensuring economic growth through a multi-platform marketing strategy, collaborations, and a strong network of national and international media.
Humboldt County is the current chair of the North Coast Tourism Council, a marketing partnership between Del Norte, Humboldt, Mendocino and Lake Counties (www.northofordinaryca.com). The Bureau also serves on the Visit California Rural Counties Committee and the Cal Travel Cannabis Tourism Committee.
Julie Benbow, Executive Director
(707) 443-5097 x 205
Kristin Kearns, Office Manager
(707) 443-5097 x 201
2022 – 2023 Board of Directors
Lowell Daniels, Owner & Operator Victorian Inn, Redwood Suites, VI Restaurant and Silva’s Jewelry in Ferndale
Jenny Early, CEO of Redwood Pulse, serving the greater area of Southern Humboldt, Chair, Southern Humboldt Chamber of Commerce.
Ken Hamik, Operating Partner The Ganjery, McKinleyville, Futurist & Business Strategist
Shannon Hughes, Cannabis farmer & compliance consultant, Willow Creek
Justin Legge, Restoration Manager, Friends of the Dunes
Carlton Nielsen, Publisher, 101 Things to Do
Dr. Ara Pachmayer, Associate Professor Recreation Administration and Tourism Management, Cal Poly Humboldt
Lisa Sundberg, Native Yurok and a member of the Trinidad Rancheria in Northern California. Visionary & Business Strategist
Sam Wedll, Operations Manager, Blue Lake Casino & Hotel
County Representatives (Non-voting)
Supervisor Michelle Bushnell
Dianna Rios, Economic Development
Ken Hamik, President
Justin Legge, Treasurer
Ara Pachmayer, Secretary
Ex officio: Marc Rowley, President emeritus, non-voting
2023 Board Meeting Schedule:
Second Thursday of every other month.
February 9, April 13,
June 8 July 6, September 21, November 16