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Bureau Organization

The Humboldt County Visitors Bureau

The Bureau is the authorized Destination Marketing & Management Organization (DMMO) for Humboldt County, whose mission is ensure and enhance the positive economic impact of tourism by keeping Humboldt front and center for state, national and international visitors.

As a California 501(C)6 nonprofit mutual-benefit corporation (tax ID 94-2543992), The Bureau is governed by a 12-member Board of Directors who represent diverse regions, organizations, and businesses throughout the County.

The Bureau is funded by the County of Humboldt and multiple regional entities whose areas and businesses are supported by tourism revenue.

As the County DMMO, the Bureau is a regional leader dedicated to representing all Humboldt as a sustainable and vibrant visitor destination, ensuring economic growth through a multi-platform marketing strategy, collaborations, and a strong network of national and international media.

Humboldt County is the current chair of the North Coast Tourism Council, a marketing partnership between Del Norte, Humboldt, Mendocino and Lake Counties ( The Bureau also serves on the Visit California Rural Counties Committee and the Cal Travel Cannabis Tourism Committee.

Bureau Staff:

Julie Benbow, Executive Director
(707) 443-5097 x 205

Kristin Kearns, Office Manager
(707) 443-5097 x 201


2022 – 2023 Board of Directors


Chris Ambrosini, Managing Partner Best Western Plus Humboldt Bay Inn, Eureka
Paul Beatie, Owner Ferndale Music Company/The Old Steeple; Ferndale Chamber of Commerce
Nick Brown-Crawford, 
Lowell Daniels, Owner & Operator Victorian Inn, Redwood Suites, VI Restaurant and Silva’s Jewelry in Ferndale
Jenny Early, CEO of Redwood Pulse, serving the greater area of Southern Humboldt
Ken Hamik, Operating Partner The Ganjery, McKinleyville; Co-Chair, Arcata Chamber of Commerce
Shannon Hughes, Cannabis farmer & compliance consultant, Willow Creek
Justin Legge, Manager Benbow KOA, certified Forest Bathing Guide
Libby Maynard, Emeritus Director & co-founder of The Ink People Center for the Arts and professional artist
Dr. Ara Pachmayer, Associate Professor Recreation Administration and Tourism Management, Cal Poly Humboldt
Lisa Sundberg, Native Yurok and a member of the Trinidad Rancheria in Northern California. Visionary & business strategist
Sam Wedll. Operations Manager, Blue Lake Casino & Hotel

County Representatives (Non-voting)
Supervisor Michelle Bushnell
Dianna Rios, Economic Development

Executive Committee:
Libby Maynard, President
Ken Hamik, Vice President
Justin Legge, Treasurer
Dr. Ara Pachmayer, Secretary

Ex officio: Marc Rowley, President emeritus, non-voting

2023 Board Meeting Schedule:

Second Thursday of every other month.
February 9, April 13, June 8, August 10, October 12, December 14.

Board Meeting Archives

HCVB Annual Report 2021-2022


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