IMPORTANT Travel Updates:
Planning a visit Humboldt County?
Please check out this important information to ensure your trip is SAFE, stress-free and enjoyable.

A small portion of State Route 254, the Avenue of the Giants, is fully closed to all traffic between Lum Street in Weott and the
Marin Garden Club Grove (post mile markers 18.44 to 18.57). Much of the Avenue of the Giants is still accessible.

There is no estimated time for reopening. Please use Hwy 101 as the alternate and follow the signage. For updated road conditions,
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Bureau Organization

The Humboldt County Visitors Bureau

The Bureau is the authorized Destination Marketing & Management Organization (DMMO) for Humboldt County, whose mission is ensure and enhance the positive economic impact of tourism by keeping Humboldt front and center for state, national and international visitors.

As a California 501(C)6 nonprofit mutual-benefit corporation (tax ID 94-2543992), The Bureau is governed by a 12-member Board of Directors who represent diverse regions, organizations, and businesses throughout the County.

The Bureau is funded by the County of Humboldt and multiple regional entities whose areas and businesses are supported by tourism revenue.

As the County DMMO, the Bureau is a regional leader dedicated to representing all Humboldt as a sustainable and vibrant visitor destination, ensuring economic growth through a multi-platform marketing strategy, collaborations, and a strong network of national and international media.

Humboldt County is the current chair of the North Coast Tourism Council, a marketing partnership between Del Norte, Humboldt, Mendocino and Lake Counties ( The Bureau also serves on the Visit California Rural Counties Committee and the Cal Travel Cannabis Tourism Committee.

Bureau Staff:

Julie Benbow, Executive Director
(707) 443-5097 x 205

Kristin Kearns, Office Manager
(707) 443-5097 x 201


2022 – 2023 Board of Directors

Molly Blakemore, Director of Marketing and Communications, College of the Redwoods
Lowell Daniels, Owner & Operator Victorian Inn, Redwood Suites, VI Restaurant and Silva’s Jewelry in Ferndale
Jenny Early, CEO of Redwood Pulse, serving the greater area of Southern Humboldt, Chair, Southern Humboldt Chamber of Commerce.
Ken Hamik, Operating Partner The Ganjery, McKinleyville, Futurist & Business Strategist
Shannon Hughes, Cannabis farmer & compliance consultant, Willow Creek
Justin Legge, Restoration Manager, Friends of the Dunes 
Carlton Nielsen, Publisher, 101 Things to Do
Dr. Ara Pachmayer, Associate Professor Recreation Administration and Tourism Management, Cal Poly Humboldt
Lisa Sundberg, Native Yurok and a member of the Trinidad Rancheria in Northern California. Visionary & Business Strategist
Sam Wedll, Operations Manager, Blue Lake Casino & Hotel

County Representatives (Non-voting)
Supervisor Michelle Bushnell
Dianna Rios, Economic Development

Executive Committee:
Ken Hamik, President
Justin Legge, Treasurer
Ara Pachmayer, Secretary

Ex officio: Marc Rowley, President emeritus, non-voting

2023 Board Meeting Schedule:

Second Thursday of every other month.
February 9, April 13, June 8 July 6, September 21, November 16

Board Meeting Archives


HCVB Annual Report 2021-2022


Bride and Groom in the Redwoods
Romance Specials
Get Married in the Redwoods